Panasonic, when revered for its plasma TVs, is quiting on making its own television sets. Today, it revealed that Chinese business Skyworth will take control of production, marketing, and offering Panasonic-branded TVs.

Skyworth is a Shenzhen-headquartered television brand name. The business declares to be “a leading 3 international supplier of the Android television platform.” In July, research study company Omdia reported that Skyworth was among the top-five television brand names by sales profits in Q1 2025; nevertheless, Skyworth hasn’t had the ability to preserve that position routinely.

Panasonic made its statement at a “launch occasion,” FlatpanelsHD reported today. Throughout the occasion, a Panasonic agent supposedly stated:

Under the arrangement the brand-new partner will lead sales, marketing, and logistics throughout the area, while Panasonic offer competence and quality control to maintain its prominent audiovisual requirements with complete joint advancement on top-end OLED designs.

Panasonic likewise stated that it will offer assistance “for all Panasonic TVs offered up to March 2026 and all those offered from April.”

Skyworth-made Panasonic TVs will be offered in the United States and Europe. In the latter location, the business are going for double-digit market share.

Panasonic’s fluctuating television company

Panasonic has actually been fluctuating on its dedication to the television service for a minimum of 12 years.

When plasma ruled the living-room, Panasonic controlled the marketplace. In 2010, Panasonic managed 40.7 percent of the plasma panel market, beating Samsung (33.7 percent) and LG (23.2 percent), according to research study from consultancy DisplaySearch. In March 2014, Panasonic stopped making plasma TVs, pointing to increasing interest in flat-screen LCD TVs and financial difficulties obtained from the personal bankruptcy of international financial investment bank Lehman Brothers. At the time, Panasonic supposedly had not earned money off of its popular, high-contrast plasma TVs for several years.