Apple increased the rate for a month-to-month membership to Apple television by $2, to $15, today.

Yearly rates increased by 20 percent from $99 to $119. Present customers will get one month’s notification before paying the brand-new costs, Apple stated, per Variety.

Apple’s latest cost walking remained in August 2025, when month-to-month rates went from $10 to $13. Month-to-month rates likewise increased in October 2023 and October 2022. Apple television (then called Apple television+) began in 2019 for (an apparently economically unsustainable) $5/month.

Apple television does not have commercials and is still more affordable than much of its greatest competitors, like Netflix (ad-free strategies begin at $20/month) and Disney+ (ad-free strategies begin at $19/month). Apple Television has a much smaller sized library than numerous subscription-based streaming services.

Apple likewise increased the expense of a regular monthly specific membership to Apple One– which packages the Apple television streaming service with Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and iCloud+– from $20 to $22 today. The rate bump tracks rather realistically, thinking about brand-new greater costs for Apple television, along with Apple Music, whose month-to-month rate increased from $11 to $13 last month.

Last month, Apple likewise increased the rates of Apple One’s Family (from $26 to $28) and Premier (from $38 to $40) strategies.