The yearly Consumer Electronics Show is presently raving in Las Vegas, and as has actually ended up being conventional over the previous years, car manufacturers and their providers now utilize the conference to reveal their innovation strategies. Tonight it was Ford’s turn, and it is really on-trend for 2026. If you thought that indicates AI is coming to the Ford in-car experience, congratulations, you thought.

Despite the fact that the business owes whatever to mass-producing similar automobiles, it states that it desires AI to customize your vehicle to you. “Our vision for the consumer is easy, however not primary: a smooth layer of intelligence that takes a trip with you in between your phone and your lorry,” stated Doug Field, Ford’s primary EV, style, and digital officer.

“Not generic intelligence– lots of people can do that much better than we can. What clients require is intelligence that comprehends where you are, what you’re doing, and what your lorry can, and after that makes the next choice easier,” Field composed in an article Ford shared ahead of time with Ars.

As an example, Field recommends you might take a picture of something you wish to fill onto your truck, upload it to the AI, and learn whether it will suit the bed.

In the beginning, Ford’s AI assistant will simply appear in the Ford and Lincoln mobile phone apps. Anticipate that rollout to take place beginning early this year. From 2027, the AI assistant will end up being a native experience as brand-new or renewed designs have the ability to include it, potentially beginning with the inexpensive electrical truck that the car manufacturer informs us is due next year, however likewise gas designs like the Expedition and Navigator.