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The Saudi Arabia PIF likewise has considerable financial investments in video gaming giants such as Nintendo, Take Two, Activision Blizzard, Capcom, Nexon, and Koei Tecmo handled through the Savvy Games Group. In 2023, the PIF revoked a mulled $2 billion offer for video gaming acquisition company Embracer Group.
Ivanka Trump and Jared Kushner on the South Lawn of the White House.
Ivanka Trump and Jared Kushner on the South Lawn of the White House.
Credit: Win McNamee/Getty Images
Silver Lake belonged to the consortium associated with this month’s questionable offer to bring TikTok under the control of US-based business. In 2013, the personal financial investment company likewise assisted take computer-maker Dell personal in a $25 billion offer.
Kushner, Affinity Partners’ CEO and the son-in-law of President Trump, stated in a declaration that he has “admired [EA’s] ability to create iconic, lasting experiences, and as someone who grew up playing their games—and now enjoys them with his kids—I couldn’t be more excited about what’s ahead.”
EA went public with an IPO on the NASDAQ stock market in 1990, and by 1996 its market cap had actually increased to $1.61 billion. Recently, the business’s evaluation was hovering around $43 billion.
EA generated $7.5 billion in profits in the 2025 (ending March 31) on the strength of franchises consisting of Madden NFL EA Sports FC Battleground The Sims Dragon Ageand Plants vs. Zombies
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