Peacock customers will see advertisements instantly upon opening the streaming app or site next year. It’s a vibrant brand-new technique for drawing in marketers– something that’s been progressively crucial to subscription-based streaming services– however it likewise runs the risk of pushing away audiences

As reported by Variety, the brand-new kind of advertisements will show on the profile choice page that reveals when a customer introduces Peacock. Beginning next year, rather of the profile page simply revealing your various Peacock profiles, the majority of the page will be controlled by an advertorial image. The circles of NBCUniversal-owned characters chosen for user profiles will be relegated to a vertical column on the screen’s left side, as you can see here.

To prevent seeing what NBCUniversal is calling “Arrival Ads” each time you open Peacock, you require to register for Peacock’s most pricey strategy, which is ad-free and begins at $17 monthly (Peacock’s ad-based strategies begin at $8/month.)

NBCUniversal’s statement declares that Peacock will be the very first streaming service to execute this kind of advertisement. That might not be the boast the home entertainment huge believes it is, as customers might rapidly discover the start-up advertisements disruptive.

Peacock isn’t generating income

Over the previous number of years, it’s ended up being significantly essential for streaming services to create profits beyond membership costs. Peacock and lots of other streaming services have actually battled with success after investing years concentrating on costly material production and licensing to draw in customers.

For its part, Peacock has 41 million customers and isn’t rewarding. In its newest quarterly revenues report, shared in October, NBCUniversal moms and dad business Comcast reported that the service lost $217 million in profits before interest, taxes, devaluation, and amortization, compared to losing $436 million in the very same quarter in 2024. At the very same time, Peacock has actually had a hard time to grow viewership and has actually had the very same variety of customers because Q1 2025. In Q1 2024, Peacock had 31 million customers.