Apple simply exposed a brand-new brand name identity for Apple Music, with the anticipated turn to Liquid Glass. I’m very little of a fan of their brand-new style language in basic; this is where I confess that I’m still running MacOS Sequoia and have bad-tempered things to state about rounded corner radii and text legibility.

It’s simply a pattern, it will pass, and eventually I’ll most likely cave and update when it begins really impacting my capability to get work done, or more significantly get security updates. As soon as I change, I’ll stop observing it, and life will go on.

I would not usually discover an apparent rebrand like this noteworthy, much less feel like I had much to state about it. Then I occurred to capture Apple’s behind-the-scenes video in my YouTube suggestions, and I recognized I did have ideas.

It’s a brief clip, appreciating your time at simply a little over a minute long if you wish to look for yourself.

Let’s get the apparent part out of the method: It’s quite peak Apple. More than a little pompous, with all the resources a $5 trillion market cap can offer on every issue.

There’s a style company (TBWA/Media Arts Lab), a pop hitmaker music manufacturer (Fred once again. and yes, that’s how you spell it), an entire crewed set with cams and lighting, and a mineral oil tank geared up with a transducer to efficiently transfer audio signals into physical ripples.

They shot a lots of video footage of the oil (picked for its greater viscosity) connecting with the branding printed on transparent panels. Quick Company has a great in-depth breakdown of the technical elements if you wish to dig in more.