Google might have gotten away the most severe repercussions in its newest antitrust battle with the United States Department of Justice (DOJ), however the European Union is still gunning for the search giant. After a quick hold-up, the European Commission has actually revealed a significant 2.95 billion euro ($3.45 billion) great associating with Google’s anti-competitive marketing practices. This is not Google’s very first huge fine in the EU, and it most likely will not be the last, however it’s the very first time European leaders might deal with blowback from the United States federal government for pursuing Big Tech.

The case originates from a grievance made by the European Publishers Council in 2021. The taking place EU examination figured out that Google unlawfully preferenced its own advertisement display screen services, that made its Google Advertisement Exchange (AdX) market more vital in the European advertisement area. As an outcome, the competitors states Google had the ability to charge greater charges for its service, standing in the method of reasonable competitors considering that a minimum of 2014.

A $3.45 billion fine would be an incredible quantity for many companies, however Google’s revenues have actually never ever been greater. In Q2 2025, Google had net profits of over $28 billion on practically $100 billion in income. The European Commission isn’t stopping with monetary charges. Google has actually likewise been purchased to end its anti-competitive marketing practices and send a prepare for doing so within 60 days.

“Google must now come forward with a serious remedy to address its conflicts of interest, and if it fails to do so, we will not hesitate to impose strong remedies,” stated European Commission Executive Vice President Teresa Ribera. “Digital markets exist to serve people and must be grounded in trust and fairness. And when markets fail, public institutions must act to prevent dominant players from abusing their power.”