Tumblr migrates more than 500 million blogs to WordPress

Tumblr migrates more than 500 million blogs to WordPress

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Blogging Backends–

Moms and dad business Automattic firmly insists the user experience will not alter a bit.

Samuel Axon

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Increase the size of / “You’ll never ever be tired once again” is among the more fitting mottos connected to Tumblr.

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Once-great social networks and blogging platform Tumblr has actually gone through a variety of huge modifications recently, and another one is ideal around the corner. Moms and dad business Automattic states it is moving all Tumblr blog sites– over half a billion in number– to the WordPress back end.

In an article revealing the effort today, Automattic bewares to keep in mind that it does not desire anything about the front-end user experience of Tumblr to alter. We like Tumblr’s structured publishing experience and its existing item instructions. We’re not altering that,” an associate composed.

In regards to user experience, the 2 blogging platforms have really various focus. WordPress is suggested to be effective, adjustable, and extensible to serve a range of requirements, while Tumblr is indicated to simplify the experience to be something like a happy medium in between running a WordPress blog site and utilizing something like X or Threads.

The strategy is to relocate to the WordPress back end so that Automattic can establish functions that will release to Tumblr and WordPress blog sites concurrently. This will let Tumblr use the robust existing WordPress.com facilities and enable the open-source work occurring on WordPress to more quickly be tapped to enhance Tumblr.

The Automattic post did not offer a timeline; it just acknowledged that this will be “among the biggest technical migrations in Internet history.”

Automattic got Tumblr in a humbling fire sale of simply $3 million– a far cry from the $1 billion the platform deserved to Yahoo not all that several years earlier. Yahoo obtained Tumblr then to attempt to turn it into a Facebook rival, however it regularly stopped working to make the ideal options to make that take place– if it even possible.

Because the acquisition, Automattic has actually mixed around workers and resources, consisting of moving lots of off of Tumblr to other tasks, however it states it prepares to continue supporting Tumblr with brand-new functions in the future which this migration belongs to those strategies.

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