Amazon is revamping its whole Kindle e-reader lineup today. And situated amongst the nice-but- uncomplicated updates to the base design Kindle, the mainstream Kindle Paperwhite, and the pen-centric Kindle Scribe is a very first: the Kindle Colorsoft, Amazon’s very first color e-reader.

The Colorsoft will release on October 30 and begins at $279.99. That’s a fair bit greater than the brand-new Kindle Paperwhite, which begins at $159.99, however it’s a little less than the $290 launch rate of the now-discontinued Kindle Oasis. The Colorsoft likewise consists of 32GB of storage, cordless charging assistance, and sensing units for instantly changing screen brightness and color temperature level, all functions that are just readily available in the $200 Kindle Paperwhite Signature Edition.

Schedule covers and illustrations will be shown in color on the Colorsoft’s screen, and it will likewise support the exact same color-coded highlighting as the Kindle phone and tablet apps. Grayscale text and images are shown at 300 PPI, the like all other gadgets in the Kindle lineup, while color is shown at 150 PPI.

Stylistically, the Colorsoft looks basically similar to the brand-new 7-inch Kindle Paperwhite, simply with a 7-inch color screen rather of a black-and-white one (the Colorsoft is likewise a shade much heavier at 7.7 ounces rather of 7.4 for the Paperwhite). This separates it from older “premium” Kindles like the Oasis or the Voyage, which provided other specific niche functions like capacitive or physical page-turn buttons or better front lights to separate themselves from the Paperwhite. The Colorsoft features a color screen. That’s it.